Short answer: if you’re trying to sell a well-documented Bronco restomod right now, the timing is in your favor. A recent Wall Street Journal feature on old, loud vintage SUVs becoming a status symbol lines up with what we’re tracking on our own site: page-view interest in RK Motors’ current Velocity Restorations-built 1974 Ford Broncos is running well ahead of much of the rest of our inventory.
Why Vintage Broncos Are Suddenly Everywhere
In a June 2026 feature, the Wall Street Journal profiled the rise of vintage, mechanical SUVs as a fashion and lifestyle statement, noting one collector who paid roughly $125,000 for a custom 1976 Bronco. That price point is a useful benchmark for sellers: it places a professionally built, modern-drivetrain Bronco in the same territory as a well-equipped new luxury SUV, but with far more cultural attention and long-term collector interest attached to it.
What RK Motors’ Own Data Shows
We don’t publish raw transaction counts or individual buyer information. But our own website traffic is a real, observable signal. As of this writing, the two Velocity Restorations Broncos currently in RK Motors’ inventory have drawn 17,379 and 8,963 page views respectively, placing both listings among the most-viewed vehicles in our current inventory of 66 cars. That pattern echoes what we found when we studied muscle-car demand around the Woodward Dream Cruise: vehicles with strong build documentation and a recognizable specialist builder attached to them consistently draw more sustained attention than generic listings in the same category.
That interest isn’t limited to Broncos, either. Looking at a sample of other trucks and SUVs currently in RK Motors’ inventory, page-view counts range widely: a 1967 Chevrolet C10 built by Scott’s Hot Rods has drawn 21,600 views, a 1993 Land Rover Defender 130 has drawn 7,971 views, and the two Broncos sit at 17,379 and 8,963 views. In other words, the Broncos aren’t outliers, they’re part of a broader pattern in which vintage trucks and SUVs with strong documentation are pulling well above the traffic we’d expect from a niche body style.
The Bronco specifically has a long track record at RK Motors. Our sold inventory currently shows 27 Ford Broncos sold to date, spanning 1966 through 1990 model years. Roughly a fifth of those were built or finished by Velocity Restorations, with the rest split between frame-off restorations and original, largely unmodified trucks. That mix has shifted noticeably in recent years toward professionally built restomods, which lines up with what the two current listings are showing us in real time.
How Restomod Pricing Compares to the Stock Market
It’s worth putting these prices next to what a stock, unrestored Bronco is actually worth. Hagerty’s Price Guide lists a #3 (“Good” condition) 1974 Ford Bronco with the 302 V8, the same base engine platform these trucks started life with, at roughly $51,100 as of mid-2026. Looking at recent public sales Hagerty has tracked, stock and lightly modified Broncos from the early-to-mid 1970s have mostly changed hands in the $37,000 to $75,000 range over the past several weeks.
RK Motors’ two Velocity-built 1974 Broncos are priced at $219,900 and $249,900, roughly three to five times that stock benchmark. That gap is the restomod premium: a new chassis or comprehensively reengineered original chassis, a modern fuel-injected V8 and 10-speed automatic, upgraded brakes and cooling, and a cabin built around contemporary electronics, all professionally executed and documented rather than left to a future owner to sort out.
Two Velocity Restorations Broncos, Two Different Builds
RK Motors currently has two 1974 Ford Broncos built by Velocity Restorations available side by side, which gives buyers an unusually direct comparison between two finish levels of the same platform.
1974 Ford Bronco Velocity — $249,900 (Stock #138270)
- 3,478 miles since build completion
- Gen III Ford 5.0L “Coyote” V8 (460hp), 10R80 10-speed automatic transmission
- All-new Roadster Shop chassis, Dana 44 front axle, Ford 9″ rear axle
- Brittany Blue exterior over a Cognac diamond-stitched interior
- Billet exterior and interior packages, Pioneer touchscreen with Apple CarPlay/Android Auto
- Estimated financing around $2,245/month through RK Motors’ financing partners
View the full listing for the $249,900 Bronco.
1974 Ford Bronco Velocity — $219,900 (Stock #138275)
- 896 miles since build completion
- Gen III Ford 5.0L Coyote V8, 10R80 10-speed automatic transmission
- Restored original Bronco chassis with a 6-point roll cage
- Deep metallic blue exterior over a handcrafted leather interior
- Clarion Bluetooth head unit, Velocity-spec Dakota Digital gauges
- Estimated financing around $1,976/month through RK Motors’ financing partners
View the full listing for the $219,900 Bronco.
What to Look for in a Restomod Bronco
Whether you’re comparing these two trucks or shopping the broader restomod SUV market, the same handful of questions separate a strong build from a risky one:
- Chassis: a purpose-built aftermarket chassis (like Roadster Shop) generally commands a premium over a restored factory frame with an added roll cage, though both can be well-executed.
- Drivetrain: the Ford Coyote 5.0L V8 paired with a 10-speed automatic has become the default modern powertrain for late-model Bronco restomods.
- Miles since completion: low miles since the build was finished (both RK Motors examples are under 3,500) indicate a truck that has been driven lightly since its rebuild.
- Documentation and builder reputation: a named specialist shop with a traceable build history reduces the guesswork buyers face compared with an undocumented restomod.
A Quick Look at Velocity Restorations
Velocity Restorations is one of a handful of specialist shops that has built a name specifically around reimagined first-generation Ford Broncos, and its work shows up repeatedly in RK Motors’ sold history: at least six of the 27 Broncos we’ve sold carry the Velocity name, alongside builds from other shops like Kincer Chassis. The shop’s approach centers on a handful of repeatable choices, a Gen III Coyote V8, a 10R80 10-speed automatic, and either a purpose-built chassis or a comprehensively reengineered original frame, rather than one-off, highly customized builds. That consistency is part of why buyers researching this category keep encountering the same handful of builder names.
Frequently Asked Questions
What is a Velocity Bronco?
It’s a first-generation Ford Bronco that has been disassembled and rebuilt by Velocity Restorations, a specialist restomod shop, around a modern chassis and drivetrain while keeping the exterior look of the original truck.
How much does a restomod Bronco cost?
Pricing depends heavily on chassis work, drivetrain choice, and finish level. RK Motors’ two current Velocity-built 1974 Broncos are listed at $219,900 and $249,900, which reflects the current market for professionally documented, low-mile builds.
Are vintage Bronco restomods a good investment?
We’re not able to offer investment advice. What we can share is observable demand: media coverage of vintage SUVs has increased, and our own listing data shows above-average page-view interest in documented Bronco builds. Anyone considering a purchase for investment purposes should treat it as a discretionary purchase first and speak with an independent financial advisor about their own situation.
What’s the difference between RK Motors’ two current Broncos?
The $249,900 truck has 3,478 miles since completion, an all-new Roadster Shop chassis, and a Brittany Blue exterior over a Cognac interior. The $219,900 truck has 896 miles since completion, a restored original Bronco chassis with a 6-point roll cage, and a deep metallic blue exterior over a leather interior.
Does RK Motors ship vehicles like these?
Yes. Both listings note that RK Motors can ship a purchased vehicle anywhere in the world, and each vehicle receives a comprehensive, multi-point inspection before it’s listed for sale.
How does a Velocity-built Bronco compare in price to a stock, unrestored Bronco?
Hagerty’s Price Guide values a stock, #3 (“Good” condition) 1974 Bronco with the 302 V8 at roughly $51,100 as of mid-2026, and recent public sales of stock or lightly modified Broncos have mostly landed between $37,000 and $75,000. RK Motors’ two Velocity-built examples, at $219,900 and $249,900, run roughly three to five times that range, reflecting the cost of a professionally executed modern chassis and drivetrain rather than an original or lightly updated truck.
What financing options are available?
RK Motors works with financing partners on both trucks. As listed, the $249,900 Bronco carries an estimated payment of about $2,245 per month and the $219,900 Bronco about $1,976 per month; actual terms depend on down payment, credit, and loan length.
How many Ford Broncos has RK Motors sold?
As of this writing, RK Motors has sold 27 Ford Broncos spanning 1966 through 1990 model years, with roughly a fifth of those built or finished by Velocity Restorations. That history is part of why we track Bronco demand closely as its own category rather than lumping it in with trucks or SUVs generally.
Where is RK Motors located, and can I see these Broncos in person?
RK Motors is located at 5523 Lakeview Road, Charlotte, NC 28269. You’re welcome to call (704) 445-9105 to arrange an in-person viewing or inspection of either Bronco.
What’s the practical difference between a Roadster Shop chassis and a restored original chassis?
The $249,900 Bronco rides on an all-new Roadster Shop chassis built specifically for the Coyote drivetrain, while the $219,900 Bronco uses the truck’s original frame, comprehensively reengineered with a 6-point roll cage, modern suspension, and upgraded axles. Both approaches can deliver a capable, well-mannered driving experience; the purpose-built chassis generally commands a premium, which is reflected in the $30,000 price difference between these two trucks.
See These Broncos and the Rest of Our Inventory
Both trucks are available now: the $249,900 Bronco and the $219,900 Bronco. You can also browse RK Motors’ full current inventory to see how these builds compare with everything else we have in stock, or call us at (704) 445-9105 to schedule an inspection.